Can a Cannes Lion launch a brand?

Imagens de Marca, 14-04-2016
In order to find out the importance of creativity and festivals for the building of a brand, Casa das Areias Brancas challenged Ray Gun to make them known through the Cannes Festival…

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Cannes a Lion make an unknown brand famous?

AdNews, 13-04-2016
Starting with a small cake brand Areias Brancas, not known by much of the population, adding zero media budget and now “big investments”, it has set about building the brand – and stirring the debate around…

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Ray Gun joins the Enemy.

Briefing, 22-01-2016
Inimigo Público’s website is different. To mark its new look, Ray Gun created a campaign under the concept “The same, but with a lot more” starring famous people like the Prime Minister António Costa, the candidate for President Marcelo Rebelo de Sousa, and the german Chanceler Angela Merkel…

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Shopper Action creates showroom for Nintendo in Media Markt store.

Meios & Publicidade, 13-01-2016
Nintendo, the video games and consoles japanese brand, has a new showroom space in the Alfragide Media Markt store. The project has been created and implemented by Shopper Action, the new shopper marketing and point of sale brand activation agency from the Ray Gun group.

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BiG campaign wins european award.

Marketeer, 25-08-2015
The campaign called “Protecting those who protect us” for the BiG bank took second place in the Corporate Social Responsibility category of the International Business Awards…

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Tiago Mesquita brings more art to Ray Gun.

Briefing, 03-06-2015
Tiago Mesquita, former creative director of Felismina, has just embarked on a new challenge. The professional known as “the smallest creative in the world” is now going to work as an art director in Ray Gun…

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Banco BiG “ignited” by Ray Gun.

Briefing, 04-10-2013
BiG bank has chosen Ray Gun | Creativity Worldwide to be responsible for its communication strategy. The first challenge issued to the agency was the conception and production…

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Durex moves to Ray Gun.

Dinheiro Vivo, 27-06-2012
Durex has chosen Ray Gun to take care of its communication account. The agency had already made some occasional works for this condom manufacturer, but this time has gained the account for the brand’s communication on a continuous basis. This happened after…

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Ray Gun launches healthcare area.

Dinheiro Vivo, 14-05-2012
Ray Gun launched a business unit dedicated to healthcare. The new branch has Diogo Freitas (art director) and César Sousa (copy writer) as creative supervisors, after their engagement…

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Portuguese Ray Gun exports creativity.

Dinheiro Vivo, 08-02-2012
The ad created for the Wii console by Ray Gun was primarily broadcasted in Portugal and Spain, according to Hugo Pinto, CEO and creative director. Now it’s been shown in other markets…

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Ray Gun wins Fiat’s Motor Village Expo.

Dinheiro Vivo, 24-10-2011
Ray Gun has been chosen by Fiat to develop a launch campaign for the Motor Village Expo concessionaire in Lisbon. The agency led by Hugo Filipe Pinto won the account in a competition, with the idea “Find your car-half…

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Ray Gun presents new Inimigo Público.

Briefing, 30-09-2011
Celebrating its 8th anniversary, Inimigo Público (Public Enemy), the satirical supplement of Público newspaper, has a new image and a new campaign as well. Under the concept “Enemy’s friend”, this initiative, created and developed by Ray Gun…

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Ray Gun bets on “360º Viral communication”.

Briefing, 30-03-2010
According to the press release, this new service combines “every branch in integrated campaigns, including viral, web guerrilla, street marketing, creation, development and production of exclusive contents…

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